International Communication

What is international communication ? It's a good question all the more so the word communication could have a lot of different definitions !
If I had to sum up I would say that it is the manner that will use a company to communicate abroad. So, 2 ways to communicate for the company:

• standardize its strategy
• adapt and profile its strategy to the culture of each countries

2 examples:

• Haribo has almost the same strategy allover the World.
• "La vache qui rit" has a different strategy and proposes different products in each country:

Germany:

United States:
Czech Republic: